Why Mailing Matters

In a world dominated by digital communications, direct mail stands out as a powerful, tangible way to connect with your audience.

Tangibility Makes a Difference

In a world where digital messages vanish with a click, direct mail offers something more lasting. Its physicality engages our senses, creating a deeper connection and increasing the likelihood of action. It’s a simple yet powerful way to stand out in a sea of emails and online ads.

Backed By Research

Direct mail is excellent at nudging people to find out more about something. Did you know that you're more likely to open and read a piece of direct mail than an email or social media advert? And that if you send someone direct mail they typically spend 30% longer dewlling on your social adverts? And the benefits don't stop there.

  • Unmatched open rates: Over 90% of direct mail is opened, making it an invaluable way to reach people who ignoe or opt out of digital marketing.
  • Stronger recall: 70% of people remember receiving mail compared to only 44% for email. 
  • Higher engagement: 25% of recipients make a purchase or place an order as a direct result of receiving mail.
  • Exceptional ROI: With an average return of £3.22 for every £1 spent, direct mail ranks among the most effective marketing channels.
  • Increased longevity: 51% of emails are deleted within 2 seconds, but advertising mail stays in homes for an average of 17 days, giving your message staying power.

Sustainable by Design

Paper is one of the most recycled materials on the planet and 70% of all mail is recycled.  The manufacture of paper requires trees to be planted and the size of European forests is actually increasing as a result. This means that by including mailing in your marketing mix, as long as your print partner only uses paper certified on behalf of the  FSC® (Forest Stewardship Council) or equivalent, you're actually supporting carbon capture. 

We Make It Easier

With the help of our 100% owned and ISO 27001 certified mailing house, we're able to provide a seamless, start to finish design, print and mailing service. Whether you're new to direct mail or simply switching providers, our team will guide and advise you through every step of the way.

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