Why Mailing Matters
In a world dominated by fleeting digital messages, direct mail offers something rare – a physical, lasting connection. With higher engagement, stronger recall, and exceptional ROI, mailing matters because it drives real results.
Tangibility Makes a Difference
In a world where digital messages vanish with a click, direct mail offers something more lasting. Its physicality engages our senses, creating a deeper connection and increasing the likelihood of action. It’s a simple yet powerful way to stand out in a sea of emails and online ads.
Backed By Research
Direct mail is excellent at nudging people to find out more about something. Did you know that you’re more likely to open and read a piece of direct mail than an email or social media advert? And that if you send someone direct mail they typically spend 30% longer dwelling on your social adverts? And the benefits don’t stop there.
Why You Should Use Direct Mail
Unmatched open rates
Over 90% of direct mail is opened, making it an invaluable way to reach people who ignoe or opt out of digital marketing.
Stronger recall
70% of people remember receiving mail compared to only 44% for email.
Higher engagement
25% of recipients make a purchase or place an order as a direct result of receiving mail.
Exceptional ROI
With an average return of £3.22 for every £1 spent, direct mail ranks among the most effective marketing channels.
Increased longevity
51% of emails are deleted within 2 seconds, but advertising mail stays in homes for an average of 17 days, giving your message staying power.
Client reviews
I would very much like you to produce this for us as I trust your quality and reliability which will be important as the timelines on this are critical.
Both jobs look amazing. Many thanks to you and all in the team there. And, of course, for doing such a quick turnaround.
Thank you for being a decent supplier for us. You’ve definitely helped tighten up this side of the business, so I’m very grateful.
Sensational job, and I could not have been in better hands. Congratulations to Bishops and the team. It’s a credit to all. Thanks a million.
The print and finishing is great and you turned it around and delivered in perfect time. So big, massive thank you for sorting.
Sustainable by Design
Paper is one of the most recycled materials on the planet and 70% of all mail is recycled. The manufacture of paper requires trees to be planted and the size of European forests is actually increasing as a result. This means that by including mailing in your marketing mix, as long as your print partner only uses paper certified on behalf of the FSC® (Forest Stewardship Council) or equivalent, you’re actually supporting carbon capture.
There are other ways to make your mailing more sustainable too. Paper wrapping has become an increasingly popular alternative to plastic polywrap for many campaigns, while careful specification of paper stocks, print quantities and mailing formats can all help reduce waste without compromising results. We’ll always recommend the most appropriate solution for your campaign.
Good data matters too. Removing duplicate, outdated or undeliverable addresses helps reduce unnecessary print, postage and waste while improving campaign performance.
We Make It Easier
With the help of our 100% owned and ISO 27001 certified mailing house, we’re able to provide a seamless, start to finish design, print and mailing service.
Because your printed materials move directly from our production facility to our mailing house, there’s no additional delivery charge between sites and fewer handling stages. That helps reduce costs, improve turnaround times and gives us greater control over your campaign from start to finish.
Whether you’re new to direct mail or simply looking for a more dependable partner, our team is here to guide you every step of the way.
Environmentally Sensitive Printing
FSC® Certified Paper
We use FSC®certified paper and hold FSC Chain of Custody certification FSC-C141091.
Solar Powered
We've installed 1,500 solar panels on our 85,000 sq ft roof for sustainable energy and another 100 at our mailing house.
Everything Recycled
We recycle all our waste: aluminium plates, metal ink tins, plastic ink cartridges, the ink itself, cardboard and plastic wrapping.
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