Why Mailing Matters

In a world dominated by fleeting digital messages, direct mail offers something rare – a physical, lasting connection. With higher engagement, stronger recall, and exceptional ROI, mailing matters because it drives real results.

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Tangibility Makes a Difference

In a world where digital messages vanish with a click, direct mail offers something more lasting. Its physicality engages our senses, creating a deeper connection and increasing the likelihood of action. It’s a simple yet powerful way to stand out in a sea of emails and online ads.

    Backed By Research

    Direct mail is excellent at nudging people to find out more about something. Did you know that you’re more likely to open and read a piece of direct mail than an email or social media advert? And that if you send someone direct mail they typically spend 30% longer dewlling on your social adverts? And the benefits don’t stop there.

    Unmatched open rates

    Over 90% of direct mail is opened, making it an invaluable way to reach people who ignoe or opt out of digital marketing.

    Stronger recall

    70% of people remember receiving mail compared to only 44% for email.

    Higher engagement

    25% of recipients make a purchase or place an order as a direct result of receiving mail.

    Exceptional ROI

    With an average return of £3.22 for every £1 spent, direct mail ranks among the most effective marketing channels.

    Increased longevity

    51% of emails are deleted within 2 seconds, but advertising mail stays in homes for an average of 17 days, giving your message staying power.

    Sustainable by Design

    Paper is one of the most recycled materials on the planet and 70% of all mail is recycled.  The manufacture of paper requires trees to be planted and the size of European forests is actually increasing as a result. This means that by including mailing in your marketing mix, as long as your print partner only uses paper certified on behalf of the  FSC® (Forest Stewardship Council) or equivalent, you’re actually supporting carbon capture. 

    We Make It Easier

    With the help of our 100% owned and ISO 27001 certified mailing house, we’re able to provide a seamless, start to finish design, print and mailing service. Whether you’re new to direct mail or simply switching providers, our team will guide and advise you through every step of the way.

    Client reviews

    I would very much like you to produce this for us as I trust your quality and reliability which will be important as the timelines on this are critical.

    5 Star Review

    Both jobs look amazing. Many thanks to you and all in the team there. And, of course, for doing such a quick turnaround.

    5 Star Review

    Thank you for being a decent supplier for us. You’ve definitely helped tighten up this side of the business, so I’m very grateful.

    5 Star Review

    Sensational job, and I could not have been in better hands. Congratulations to Bishops and the team. It’s a credit to all. Thanks a million.

    5 Star Review

    The print and finishing is great and you turned it around and delivered in perfect time. So big, massive thank you for sorting.

    5 Star Review

    Environmentally Sensitive Printing

    We’re firm believers that print shouldn’t cost the Earth.

    • We only use FSC® certified paper. We are also FSC licensed FSC-C141091.
    • We’ve installed 1,500 solar panelson our 85,000 sq ft roof for sustainably energy.
    • We’ve cut our make-ready paper waste by a third because we chose to invest an extra £250,000 in Inpress Control for our 10-colour presses.
    • Our house stock does not use chlorine in the bleaching process and is produced by one of the most energy efficient, environmentally sound mills in the world.
    • We recycle all our waste: aluminum plates, metal ink tins, plastic ink cartridges, the ink itself, cardboard and plastic wrapping.
    • We have installed 3 electric vehicle charging points and are transitioning our delivery fleet to hybrid and electric vehicles, where commercially viable.

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