Research has shown repeatedly that we are more likely to engage with a physical object we have picked up and handled than a non-physical one. People claim it gives them a better impression of the company, organisation or brand that sent it. When its personalised people feel valued.
Mailing nudges people to find out more, 92% of direct mail is opened. It amplifies other marketing efforts and encourages almost 50% of people to take action immediately or later.
People trust printed material they receive. If it provides information, raises awareness, supports people in making choices or its important information that needs to be read, mailing is the answer.