Jargon buster

Print terminology can be confusing and intimidating when you don’t understand it. If you can’t find the term you’re looking for, please call us on 023 9233 4900 and we’ll be pleased to help.

Font matching

A sometimes undesirable process used when a chosen font is not available, the closest possible match is made, sometimes causing reflow of the text or other errors.

Format

Size, shape and overall style of layout or printed project.

Four-colour process

Reproduction of full-colour photographs, or art, with the four basic colours of ink (cyan, magenta, yellow, black).

French fold

Two folds at right angles to each other.

FTP site

A simple internet-based method of uploading your artwork files so they can be transferred easily by our Pre-press department.

Full colour

Process using the four basic printing colours: cyan, magenta, yellow and black. Also known as 'four colour process'.