The power of print

Don’t underestimate the power of direct marketing in a digital age. Did you know that...

Mail is passed around

23% of all mail is shared between people in a household.

envelopes

Mail persists

On average, a household will keep advertising mail for 17 days and 38 days for door drops.

Mail delivers results

Campaigns that include mail are:

graph showing growth

27% more likely to deliver top-ranking sales performance

40% more likely to deliver top-ranking aquisition levels

Mail makes people feel valued

Mail heart

57% claim that receiving mail makes them feel more valued.

Email in a bin

17% said this of email

Mail changes perception

Burberry mail
38%

say that the physical properties of mail influence how they feel about the sender.

Suit mail
63%

say that they are more likely to take mail seriously

Email
18%

said this of email

Mail adds value Cherry

people value something they can see and touch 24% more highly than something they can only see.

55% say that mail gives them a better impression of the company - only 25% said this of email.

Mail is remembered Bookmark

Remembering mail

60% say mail advertising helps keep a senders brand top of mind.

We have everything you need to produce a successful direct mail campaign all under one roof, and it’s cheaper than you think. With mailing solutions from as little as 20 pence per item, getting your campaign from wish list to doormat has never been easier.

The Mailing People mail man

Ask for a quote today or, if it is advice you need, let our direct mail experts make it nice and easy for you.

Data sourced from from Royal Mail MarketReach.